Real Pre-Rendered aka Real 360 VR: a linear, predetermined experience consisting of an actual existing environment ( The NYT). Pre-Rendered VR aka 360 VR: a linear, predetermined experience ( The NYT or Clash of Clans) Virtual Reality (VR): computer technology that replicates an environment (real or imagined) and simulates a user’s physical presence and environment to allow for user interaction Reality (R): the true situation that exists, the real situation (Anything in front of our very eyes or 1st Person Drone Racing) Great, but what the fuck does it encompass? And what are those letters? The reality-virtuality continuum therefore encompasses all possible variations and compositions of real and virtual objects.” Accordingly, the continuous scale ranges “between the completely virtual (virtuality), and the completely real (reality). Let’s start by attempting to stitch together varying definitions in order to better construct a cohesive explanation around what embodies VR, AR, AV and MR.īelow is the famed Virtuality Continuum created by Milgram & Kishino in 1994. It’s necessary to define what we’re discussing (as even that can not be agreed upon at times). 
Nevertheless, peoples’ interests are piqued, for today at least, which means it’s critical to give the technology extensive consideration as well as promote experimentation balanced with sensible strategization in order to maximize VR’s yield.
chatbots, AI, vertical video, IoT, live-streaming, etc.), VR is neither new, nor close to ready/attainable for seamless mass adoption.
But like most drooled-over, hyped “innovative” technologies today (e.g.
We’ve barely scheduled our first ultrasound.ĭigiday recently hosted a WTF Event and convened those experienced and interested in the landscape in order to speak on the state of the technology. According to Digi-Capital, “VR & AR could hit $120 billion revenue by 2020, with AR taking the lion’s share around $90 billion and VR at $30 billion.” To call VR premature now is an overstatement.
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